When it comes to shopping at your favorite retail stores, how many of them do you feel are trustworthy?

Photo by Dollar Gill on Unsplash
Photo by Dollar Gill on Unsplash

A recent study was aimed at finding that answer and also found out, to no one's surprise, that Americans like shopping at retail stores they feel they can trust.

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Clarify Capital surveyed over 1,000 Americans about their opinions about different industries and specific brands. They found that 78% voted that the trustworthiness of a business is "very" important to them as consumers.

What makes a business trustworthy?

  • 36% said "delivers on promises" and "asks for honest feedback & reviews"
  • 35% said "pricing transparency"
  • 34% said "builds relationships with customers"
  • 33% said "consistent performance"
  • 31% said "listen to and acts on customer feedback"
  • 30% said "employee training transparency"
  • 29% said "provides behind the scenes info about processes" and "easy to use website"
  • 28% said "pays employees well"
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The retail businesses that customers in this study trusted the most have 156 locations in Bayou State.

Who are the most trustworthy retail stores in Louisiana?

  • Amazon 56%

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  • Walmart 44%

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  • Target 36%

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