KISS Your Way to Success
There is some truth that in order to be successful, you need to act successful, and Kiss took that strategy to heart when they were first starting out as a rock band.
“We had a rule that we wouldn’t play more than once every eight or 12 weeks because we wanted people to think we were busy,” recalls Stanley. “We were literally sitting in our loft starving and rehearsing. And then we would go out and do a show and I would say, ‘It’s great to be back,’ ‘We’ve been gone!’ but we weren’t anywhere. It was about creating this mythology from the ground up.”
Bassist Gene Simmons also credited their physical look as another thing that set them apart. He says, “[The makeup] was war paint. Makeup does not give it enough respect. We played a place called the Daisy and there couldn’t have been more than 50 to 100 people there. When we looked across the stage, we felt as if we belonged together.”
Simmons says their look and attire really wasn’t that much different from how the Beatles were packaged early in their career. He adds, ‘I remember seeing the Beatles as a kid and thinking there must have been a Beatle mother cause they all looked like they were connected. There’s no question that our outfits and our boot heels and our makeup was a unique definition of who we were and helped us become who we are.”