When it comes to shopping at your favorite retail stores, how many of them do you feel are trustworthy?

Photo by Dollar Gill on Unsplash
Photo by Dollar Gill on Unsplash
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A recent study was aimed at finding that answer and also found out, to no one's surprise, that Americans like shopping at retail stores they feel they can trust.

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Recently, we also wrote an article on the top 3 least trusted retailers in Texas.

Clarify Capital surveyed over 1,000 Americans about their opinions about different industries and specific brands. They found that 78% voted that the trustworthiness of a business is "very" important to them as consumers.

Photo by Joshua Rawson-Harris on Unsplash
Photo by Joshua Rawson-Harris on Unsplash
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What makes a business trustworthy?

  • 36% said "delivers on promises" and "asks for honest feedback & reviews"
  • 35% said "pricing transparency"
  • 34% said "builds relationships with customers"
  • 33% said "consistent performance"
  • 31% said "listen to and acts on customer feedback"
  • 30% said "employee training transparency"
  • 29% said "provides behind the scenes info about processes" and "easy to use website"
  • 28% said "pays employees well"
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The retail businesses that customers in this study trusted the most have 780 locations in Texas.

The most trustworthy businesses in Texas

  • Amazon 56%

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  • Walmart 44%

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  • Target 36%

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