When it comes to advertising, nothing beats a great jingle. Just about everyone can sing along with, "I am stuck on Band-Aid, cause Band-Aid's stuck on me," or who can forget on of the best jingles of all time, I'd Like to Buy the World a Coke...
Can you imagine if all advertising was 100% honest. I mean can you imagine if they stripped away all the hyperbole and just told you want you were really getting?
Car advertising would be completely honest about the product. Food advertising would be completely would have to stop making the product look magical...
So do you really want the stuff that you buy or do you just buy it because the voices tell you to? Check out these secrets behind the ads we all know and love (?)
You are driving on Louisiana State Highway 14 brought to you by Lake Charles Tackle. You see state road workers in orange vest with "Steamboat Bills" on the back. It could happen.
Credibility is pretty essential for the media. If folks don’t believe what they read in the paper or see on the news, what’s the point?