You drive the roads of Louisiana every day and see all the rainbow of colors that vehicles come in these days. But which color do you see the most?

A study conducted by iSeeCars.com took a look at the most popular used car colors from model years 2004 - 2023 sold from January 2023 to April 2024. The share of each color within each model year was calculated, as was the difference in share between model years 2004 and 2023.

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What did the findings show?

According to the study, white, black, gray and silver were the most popular colors.

“Colorful cars appear to be an endangered species,” said Karl Brauer, iSeeCars Executive Analyst. “Despite a diverse palette being offered by automakers, there are far fewer non-grayscale cars sold today. They’ve lost half their market share over the past 20 years, and they could become even rarer in another 20 years.”

White is the most dominant car color today after it passed black about 10 years ago, and it continues to climb.

However, black has also increased its market share by more than half, while silver has consistently lost market share since 2004.

READ MORE: Dallas/Fort Worth Airport Massive Car Thefts Have Louisiana Connection

Obscure colors like gold, purple, brown, and beige have each lost more than 80 percent of their share over this period. But even more mainstream colors like green, red, and blue gave up some share.

Green has made a small comeback in the last few years as the only non-grayscale color to gain market share since 2020.

Hanif Zahari
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What about car colors in Louisiana?

In the Bayou State, white is also the most popular car color with 29.0%. Gray came in second with a 24% market share.

The rest of the top five in Louisiana include black, silver, and dark blue.

An interesting tidbit regarding Louisiana car owners in this study is the overall lack of color. We ranked #48 in terms of "Market Share of Colorful Cars."

Louisianians own only 17.4% of "colorful" cars. (This excludes black, gray, silver, and white cars.) Only California and Hawaii are "less colorful" with their vehicles.


To see the findings of the complete iSeeCars study involving the most popular car colors in America, click here.

2023 Best Looking State Patrol Cars In (Almost) Every State

For the past 10 years, the American Association of State Troopers has held a contest to determine which state has the best looking patrol cruiser. Nearly every state police agency submits their best photo of their sharpest patrol vehicle a chance to win the coveted cover photo on the association's annual calendar. From cop cars rushing through blizzards to vehicles on the Grand Ole Opry stage, here are this 2023's nominees.

Gallery Credit: Rob Carroll

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