Travis Kelce could secure a $100 million deal for his "New Heights" podcast.

The 34-year-old sports star, who began dating Taylor Swift in 2023, co-hosts the show with his brother Jason Kelce, and an industry insider has now suggested that it could be worth an eye-watering amount of money.

The source told PEOPLE: "They will absolutely get that much. These aren’t vanity deals, these shows are cash machines."

Travis' relationship with Taylor, 34, has helped to give the podcast series a big boost.

Travis' high-profile romance has also turned the Kansas City Chiefs player into a global superstar.

The insider added: "The tie-in to Taylor helped the show blow up."

READ MORE: Travis Kelce Reveals What Made Him ‘Fall for’ Taylor Swift

Travis has become one of the most talked-about athletes in the world since he began dating Taylor, and Patrick Mahomes, Travis' teammate, recently claimed that Taylor has helped to make the Chiefs a "worldwide team".

Speaking to Time magazine, he explained: "[The Chiefs] went from a nationwide team that was kind of global to a full global worldwide team. That came from Taylor’s fanbase."

Patrick also admitted to being wowed by Taylor's down-to-earth attitude and her work ethic, explaining that she's always "working on something".

The 28-year-old sports star, who is one of the best players in the NFL, said: "I’ve met a lot of famous people now in my life. Taylor’s probably the most down-to-earth person that’s been on that stage for that long.

"She’s never not working. Even when she’s taking her downtime, she’s working on something. Shooting a music video or singing a song or writing a song. You can see it by how she talks."

Travis Kelce's Dating History Revealed

Meet the ladies who, at one point or another, reportedly captured the heart of the Kansas City Chiefs tight end.

Gallery Credit: Donny Meacham