Big Changes Could Be Coming To Louisiana Wendy’s Locations

It looks like Wendy's could be looking into a new strategy in the future, and I don't know if the customers are going to like this one very much...

Whether you like burgers, nuggets, salads, wraps, or ice cream, your favorite meal could cost a little more with a new method that Wendy's has announced they could be using going forward.

The massive fast food chain Wendy's made a suggestion last week during an earnings call that it could try a "surge-pricing" strategy akin to ride-sharing businesses.

WHAT IS SURGE PRICING?

A growing number of fast-food restaurants, restaurant chains, and physical stores are utilizing technology advancements to leverage current trends and make quick price adjustments—sometimes within seconds. For large organizations that can significantly boost revenue with small price adjustments, it's a tempting deal.

CEO Kirk Tanner stated that the company intends to invest roughly $20 million to install digital menu boards in every restaurant by the end of 2025 during a teleconference with investors on February 15.

Tanner did not specify about the company's plans indicated how much the pricing model could spike during surge periods or whether goods could drop lower than the base price during slower periods.

According to Tanner, the firm has already begun rolling out its Wendy's FreshAI platform to a few restaurants, freeing up staff members to concentrate more on creating fresh food. In a release from the company in December, this is to increase speed, accuracy, and consistency, FreshAI will automate the drive-through process.

You can read more about what to expect via USA Today.