BATON ROUGE, LOUISIANA: Gordon McKernan, a Louisiana personal injury lawyer, is ingeniously marking the silver screen debut of Taylor Swift: The Eras Tour. McKernan is decorating Louisiana's interstates and highways with billboards that are reminiscent of Taylor Swift in a spectacular display of joy.

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The McKernan's Get Gordon Billboard Design Competition, which began in August, produced this project. Louisianans of all ages participated in the competition by submitting their original billboard ideas for a chance to win a variety of prizes.

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The competition grew immensely popular as the entries poured in, and McKernan and his colleagues carefully chose the best ideas after much deliberation. The company made the decision to involve the public in ranking the finalists.

Locals from all throughout Louisiana cast votes for the billboard design they liked best. Joseph Berthelot produced the second-place design, which will soon adorn the sides of highways and interstates throughout Louisiana.

This initiative honors Swift and exemplifies McKernan's dedication to incorporating cultural elements into his marketing while also creatively interacting with the local community.

Gordon McKernan shared his enthusiasm for this project:

Joseph got it right when he put 'Here for You in Any Era' on the design. My team and I look forward to seeing the community’s reaction.

The billboards from McKernan's give Louisianians a special chance to take part in this celebration as Taylor Swift's Eras Tour movie premieres on theater screens.

Keep your eyes peeled for these billboards to start popping up in SWLA and beyond.

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Gallery Credit: Terryn

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