I remember the “Ice Bowl” game with the Green Bay Packers on our family 19” black and white TV; and the very first ever “Hail Mary” pass thrown by Roger Staubach and of course Five Super Bowl wins. I grew up in Port Arthur, Texas where Sundays consisted of Sunday school and Baptist church in the mornings, roast, mashed potatoes and Tom Landry and the Dallas Cowboys in the afternoons.

The Dallas Cowboys this week were announced by Forbes Magazine to be the most valuable NFL franchise in existence with a worth of about $4,200,000,000.00 that’s $4.2 billions of dollars. Dallas also boasts of $700 million in annual revenues (the money they rake in) against $300 million of operating expenses. See? Though Cousin Jerruh has no football instinct, his prowess as a businessman cannot be overstated or matched at least in the National Football League with annual profits of some $400 million.

But, since Coach Johnson left – I and other Cowboy fans have not had a whole lot to cheer about on the field. The new stadium is purty though… and having the world’s largest TV screen in my home state is nice but a 6th Ring would surely be nicer.

After I married and had a couple of boys, it was hard to explain to them as they came of TV sports watching age (around the turn-of-the-century) that in the 70’s and 80’s and even the 90’s for the most part if the ‘Boys were behind in the 4th quarter not to worry – last minute heroics and come-from-behind-wins were patented in Texas. But for the most part over the last nearly a generation, trailing in the fourth quarter has generally meant the Cowboy fans weren’t having a good afternoon.

My oldest once told me he was ‘jealous’ because I was able to grow up with astonishing Cowboy seasons and he did not. I felt badly, but of course it was all out of my control. It was Cousin Jerruh’s monstrous ego and total lack of football instinct and his penchant for wanting the flashy fragile receivers who made more headlines than touchdowns that put us in this psycho sports time warp. Jerry Jones went into the spring drafts like a woman shopping for the flashiest shiniest most overpriced costume jewelry at a flea market.

But dang if he ain’t a brilliant businessman and built the franchise up to a worth of $4.2 billion. I’m going to call my son, now an accountant at a large Midwestern firm in Denver and let him know: We’re Number One!