Piggly Wiggly Launches Its Own Brew
A Piggly Wiggly franchisee is trying its hand in launching a beer lineup called Pig Swig that is hitting about 100 stores in South Carolina and coastal Georgia. Pig Tail Ale and Pig Pen Pilsner is not your average swine swill. Rather, the brews will be marketed as craft-style, with six-packs starting at $6.99. Advertising plays off the Pig, a bit of an iconic figure in the South. Print ads encourage drinkers to “get your swig on.” The ale is touted as a way to “put some pink in your cheeks,” while the pilsner is promoted as the “toast of the trough.”