So last night I drive through the Jack in the Box in Sulphur. I feel adventurous but end up ordering my standard Sourdough Jack Combo meal ... Then I see it.

Sometimes you see marketing that is just brilliant and you are compelled to buy something you otherwise would not have purchased. I did not plan on buying dessert last night; but after seeing this sign decided I wanted cake. By the way ... it did fit in the bag and in my belly.

PS ... the best marketing campaign this Christmas is the same one that has been used for a while now. I think it's much better than Jarrod's. You agree?