For decades, we've been bombarded with warnings about the dangers of drinking and driving, but one company has come up with a great idea to bring the message home to people while they are in the process of drinking.

They rigged up a special mirror in a bar and instead of seeing their own reflection in that mirror, what they got was a live feed from a man in prison who really is serving 15 years for manslaughter. Talk about drive the message home!

Most of the people caught on camera listening to the message were visibly shaken by the gimmick and you might find the video pretty moving as well.

What a brilliant way to get the point across about drinking and driving. Share it with your friends.