Bud Light Lime debuted 10 years ago, and it was a big hit, until it wasn't.  A report earlier this year found its sales had dropped 35.5% over the past five years, which was the biggest drop of any American beer.

So Bud Light's strategy apparently is to DOUBLE DOWN!

Because Bud Light Lime just got itself a cousin called Bud Light Orange and it's showing up in stores all across the country.

Look, I'm solely basing this on my Facebook timeline, but I would venture to say that Bud Light is still "King" in SWLA.

The big question, of course, is how does it taste?

Here are some quotes from people on BeerAdvocate.com:

  • "It's honestly not terrible"
  • "More like a soda pop than a beer"
  • "It smells and tastes exactly like someone mixed Bud Light and orange Fanta"
  • "Taste is artificial orange, corn, and citrus, but might not be too bad on a hot summer afternoon."

Joshua Catlett spotted the beer in his local grocery store and he had to share it on Twitter!  I don't drink beer, but I have to be honest, I'm intrigued.

If you spot this new beer in your local grocery store or gas station here in SWLA, post your picture in the comments of our story on Facebook!