I know a lot of people face friendly bets on 'The Big Game', but one Houston Furniture guy really had to pay out.

His name is Jim McIngvale of Gallery Furniture. Now, Galley Furniture is extremely well known in Houston and a ton of people shop there.

That can be a good thing, of course, unless you bet like Jim did.

Jim chose the Broncos to win the Super Bowl by FLIPPING A COIN.  Then he promised that if the Broncos LOST, he'd issue full refunds to anyone who bought more than $6,000 worth of furniture, and you'd still get to KEEP the furniture.

Well, about a THOUSAND people took him up on the offer, and of course the Broncos DID lose . . . which is going to cost him about $7 MILLION.  And he didn't buy an insurance policy on the contest, so it's all coming out of his own pocket.

Jim said, "In the long term, we made a lot of happy customers.  That's what it's all about.  Building customers for life."