If you know where to find a "Bigfoot", you can win $10 Million dollars. Seems simple enough. No word on the criteria on this prize, but you can be sure a grainy photo/film or a plaster cast of a misshapen "foot" won't do it.

It's not sponsored by National Geographic or anything like that; It's a new "reality" show. I have to wonder when the definition of "reality" changed to mean "unreal."

Here's how to snag that $10 million dollar payday.

Spike TV is teaming up with Lloyd’s of London to offer a $10 million prize to reality show participants who can prove Bigfoot exists. The network announced its new one-hour reality show, “10 Million Dollar Bigfoot Bounty,” will feature “ambitious teams of explorers on a brazen exhibition to unearth real evidence of Bigfoot’s existence.” The $10 million, underwritten by Lloyd’s of London, would be the largest cash prize in TV history. The series will be shot in various locations throughout the United States.

It's obvious that Lloyd's of London is pretty sure that their money is safe. You know, you can buy "contest insurance" so that, if someone wins a big prize despite amazing odds, it is covered by insurance. Wonder which company is covering this one? Can you buy insurance from yourself?